Active Hop
Drink for outdoor hedonist
Active Hop
ActiveHop is a sparkling hop water that redefines functional beverages. We've transformed hops from a brewing ingredient into a refreshing, zero-calorie drink designed for athletes, explorers, and outdoor hedonists.
Our mission is simple: create what the market couldn't offer—a beverage that unites sensory pleasure, physical wellness, functional benefits, and outdoor practicality. Each flavour in our range is enriched with magnesium and potassium to support energy metabolism, muscle recovery, and hydration during physical activity.
From mountain trails to coastal paths, from morning runs to sunset adventures, ActiveHop comes in a lightweight aluminum bottle ready to join every outdoor journey. DROP, RAD, and TRAIL—three distinct flavors, one philosophy: natural ingredients, clean formulation, and sustainable packaging for an active lifestyle.
PROJECT ON FOCUS
The visual concept centers on the bottle itself – a three-dimensional WebGL experience that celebrates the product's essential role in the ActiveHop ecosystem. The bottle isn't just packaging; it's the tool that connects nature, function, and movement.
We've created a deliberate tension between two worlds: hyper-technical, digital aesthetics meet raw, organic natural elements. This contrast reflects ActiveHop's core identity – a scientifically formulated functional beverage rooted in natural ingredients and outdoor experience.
The 3D bottle floats in a digital space where tech-inspired UI elements interact with textures and imagery drawn from nature. Clean lines and precise typography coexist with organic forms, mineral surfaces, and botanical details. The result is a visual language that speaks to both the product's functional precision and its connection to the outdoors.
Each element exists in this dual reality – technical yet natural, digital yet tactile – much like ActiveHop itself: innovation engineered for nature.
PROJECT ON FOCUS
We've reimagined navigation by placing it at the heart of the experience. The header is a fluid, morphing element that lives in the center of the page – transforming seamlessly between menu, cart, newsletter signup, and other functions as users navigate.
This unconventional approach breaks from traditional top-anchored navigation, creating a focal point that content flows around and behind. The header becomes a living interface that adapts to context while maintaining constant presence, guiding users through the experience without dominating it.
The morphing system reflects ActiveHop's philosophy of functional fluidity – one element, multiple purposes, always ready to adapt. As content scrolls past, the central navigation remains your steady companion, much like the ActiveHop bottle itself: always at hand, ready for the next move.
