Outpump
- magazine
- streetwear
- fashion
Lifestyle, sneakers and streetwear under the same roof.
Outpump
Founded in 2016, Outpump is a digital magazine dedicated to lifestyle and popular culture. The title has become a reference point in Italy for news, stories and curiosities relating to the world of fashion, sneakers, music and sport.
Outpump’s editorial takes a decidedly different lens. The gravity of a news piece or surprise in a story forever correlates with the aesthetic power of the content and the accompanying visual material. The publication has evolved a physical presence with limited edition print issues, so visceral is this language.
OUTPUMP.COM
We were asked to completely restyle Outpump’s online presence via a brand new site. We got rid of the messy WordPress theme, opting for a fresh new installation with custom-written features to maximize speed and performance (hello, SEO).
We also tailored and customized certain blocks to give editors the ability to publish articles of several kinds, according to topic and features 400% faster.