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digital agency
based in Milan
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LN-CC

LN-CC is a progressive retail concept, combining a unique art-based installation store in London and an online platform run with the same attention to detail and forward-thinking approach. This micro themed site was conceived as a floating Christmas gift guide around the Earth, the Moon and Mars.

Launch project

Role:

Minisite campaign, Development

Tech on focus

We were involved to develop a structure meant to update on a weekly basis to offer a changing product selection to the customer through playful interactions. One of the key strategies was to connect each animation to the relative product page to make it accessible with a click.

This project was developed in a framework-agnostic way so it could perfectly resonate with the current Salesforce-based platform used by LN-CC.

The choice of writing in WebGL with Three.js was made to keep everything reactive, interactive and give it the best performance.

NEXT WORK

Tela

We took charge of the whole brand's content around a year ago: shooting campaigns, creating editorials, and social media assets. After building a visual identity for Tela, the next step was to completely rethink its website. We wanted it to have a clean yet unconventional appeal that came more from good taste rather than being too conceptual.